Build star animation IP Xiang Tong animation construction of Pan entertainment ecosystem in recent years, with rapid development of mobile Internet, domestic animation has entered a stage of rapid development, the domestic animation films also showed explosive growth, has become a new bright spot of the domestic animation industry market. While the IP rise heat, but also led to the excellent animation works from the minority to the public, even with the aid of cultural proximity to go abroad, so as to provide a good story more and more vast overseas market for domestic animation industry. To build a perfect animation industry chain, IP is an important link in the upstream and downstream, star IP is to promote the construction and improvement of the industry chain is an important help. In the era of Pan entertainment, IP has become the core of the industry, and series of animation, literature, games, film and television, music and other walks of life, the boundaries of the cultural industry is gradually melting. With high-quality animation IP, you can stand firmly in the high-speed development of the industry, occupy the market share. Creating star animation IP is also an important part of the construction of Pan entertainment industry ecosystem. At present, the domestic animation companies, 10000 culture’s new media animation operators Xiang Tong animation is one of the largest enterprises, animation copyright by the end of June 2016, Xiang Tong animation owns the frog, including cool bar bears, bears and other well-known image, Meng more than one thousand cartoon image. As one of our country to carry out the first batch of mobile Internet animation business, business animation Xiang Tong animation is also the three largest operator’s core partners, through the creation of animation content transmitted to the mobile phone terminal and other forms, will own animation brand promotion and cumulative audience to continue to build well-known cartoon brand. Now, the anime animation products cumulative access to more than 1 billion users, the cumulative number of subscribers more than 80 million people. In addition, the core business of copyright authorization is Xiang Tong animation, from the original production to copyright authorization, Xiang Tong animation for the whole industry chain development around the IP, through the new media dissemination way diversification makes IP penetrated into many areas of cultural industries, animation games, film, literature, the use of powerful new media in the animation industry operation ability, gradually build brand influence leading industry, the pan entertainment ecosystem formed the whole industry chain layout.
打造明星动漫IP 翔通动漫构建泛娱乐生态系统 近几年，伴随移动互联网的高速发展，国产动漫也进入飞速发展的阶段，国产动画电影的票房也呈爆发式的增长，成为国产动漫产业的市场新亮点。而IP热的兴起，也带动了优秀动漫作品从小众走向大众，甚至借助文化的接近性走出国门，从而为国产动漫行业提供更多的好故事和更广阔的海外市场。 构建完善的动漫产业链，IP是链接上下游的重要环节，明星IP更是推动产业链构建与完善的重要助力。泛娱乐时代，IP成为产业核心，串联动漫、文学、游戏、影视、音乐等各行各业，文化产业的边界正逐渐消融。拥有优质的动漫IP则可以在这个高速发展的行业中站稳脚跟，占据市场份额。打造明星动漫IP也是构建泛娱乐产业生态系统的重要组成部分。 目前国内的动漫企业中，万家文化旗下新媒体动漫运营商翔通动漫是拥有动漫版权最多的企业之一，截止2016年6月，翔通动漫旗下拥有包括绿豆蛙、酷巴熊、萌萌熊等知名形象在内超过一千个的动漫形象。作为我国首批开展移动互联网动漫业务的企业之一，翔通动漫也是三大运营上动漫业务的核心合作伙伴，通过将创作的动漫内容传输到移动手机端等形式，将自身的动漫品牌进行推广并累积受众用户，从而不断打造知名动漫品牌。现如今，翔通动漫的动漫产品累计访问用户已超过10亿人次，累计订购用户数超过8，000万人次。 此外，版权授权也是翔通动漫的核心业务，从原创制作到版权授权，翔通动漫围绕IP进行全产业链开发，通过多样化的新媒体传播途径使IP渗透到动漫、游戏、影视、文学等多个文化产业领域，利用在新媒体动漫产业中强大的运营能力，逐渐凝聚行业领先的品牌影响力，形成全产业链布局的泛娱乐生态系统。相关的主题文章：